https://www.louisepettycopywriting.co.uk/blog daily 0.75 2026-03-16 https://www.louisepettycopywriting.co.uk/blog/content-repurposing monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/fa0c4e59-a011-45d7-bac7-7df3c1d40baf/unsplash-image-ScoPwAsdXqw.jpg Blog - 3 Easy Ways to Repurpose Blog Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1773650653093-DSSPJF3HV5C5DMXKMCRH/image-asset.jpeg Blog - 3 Easy Ways to Repurpose Blog Content - To repurpose blog content into a newsletter: Write a short introduction that addresses your audience. Summarise key takeaways from the blog post. Include a link to the full blog post for deeper reading. Add a personal note or behind-the-scenes insight to make it feel exclusive. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1773650850832-6YWIZ6S5VDSQ6KXNK9OZ/unsplash-image-0I21xHfgw0E.jpg Blog - 3 Easy Ways to Repurpose Blog Content - Ideas to pull from your blog for social media posts include: A powerful statistic. A key takeaway or fact A short ‘how-to’ tip. A quote. A ‘myth vs fact’ A relatable question. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/eef339ce-4f82-4a40-8f56-693d97728a4a/linkedin-carousel-posts-intro.webp Blog - 3 Easy Ways to Repurpose Blog Content - A carousel structure has 3 key steps: The hook: “Stop creating content from scratch….” The problem: “You’re wasting precious time…” The solution: “Repurpose one blog into many formats!” https://www.louisepettycopywriting.co.uk/blog/10-reasons-why-you-need-to-hire-a-copywriter monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/44435a3a-2eb5-4d12-b6f1-c5d60ed5de49/unsplash-image-Qr9oCk-TkdQ.jpg Blog - 10 Reasons Why You Need to Hire a Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/10-examples-of-evergreen-content monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1763545650658-AX43D1KJH4LYCYGTU183/unsplash-image-kEH9nsCRX3g.jpg Blog - 10 Examples of Evergreen Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/999be779-90ff-45d3-a424-b9fe3949aa00/unsplash-image-5y4ljzRrDFA.jpg Blog - 10 Examples of Evergreen Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/how-to-refresh-your-old-blog-content monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1761122879412-67BQLOXQ4EY5PPL3CJSR/image-asset.jpeg Blog - How to Refresh Your Old Blog Content - and Why It Matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1761122784171-7EUJ1OGI5OON8D1J5TIO/image-asset.jpeg Blog - How to Refresh Your Old Blog Content - and Why It Matters - Top Tip Schedule a content audit every few months to review which posts may need updates. Treat your existing content as a long-term asset and maintain it regularly to ensure it continues to deliver value, for both readers and search engines. https://www.louisepettycopywriting.co.uk/blog/inclusive-copy-tips monthly 0.5 2025-10-13 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/99e6842b-375a-460f-8d6d-14a9457b57ed/unsplash-image-5u6bz2tYhX8.jpg Blog - Writing for Accessibility: 5 Inclusive Copy Tips - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/how-to-write-microcopy-that-converts monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/5d89c34f-8b49-479e-be5d-83895e55603e/Woman-using-tablet-to-buy-products-listed-on-Shopify.jpg Blog - How to Write Microcopy That Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/083a4581-241c-4646-be5a-f2ddc934b881/original.jpg Blog - How to Write Microcopy That Converts - Why Microcopy Matters Well-written microcopy is based on user experience (UX) psychology and reassures, motivates and prevents frustration. Poorly written microcopy creates confusion and annoyance and increases drop-offs. When did you last abandon a checkout process? Was it because the site didn’t explain what to do next? Or because the error message or instructions were confusing? https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/7e78766a-4052-4601-a0ad-f57f3e9843d0/microcopy.png Blog - How to Write Microcopy That Converts Microcopy may be short, but it has a big impact on conversions and user satisfaction. https://www.louisepettycopywriting.co.uk/blog/5-reasons-to-choose-a-human-copywriter-instead-of-ai monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/bb5c7198-089b-419a-bc91-e708a407ebd1/unsplash-image-R4WCbazrD1g.jpg Blog - 5 Reasons to Choose a Human Copywriter Over AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/how-to-write-skimmable-content monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/af82a1c1-3ada-4ac6-a16a-62f5d121a8e3/unsplash-image-0aRycsfH57A.jpg Blog - How to Write Skimmable Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/9ed91b58-a231-4fb4-8d71-f51b454f3656/unsplash-image-HfAhcNTUsqw.jpg Blog - How to Write Skimmable Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/how-to-write-blog-posts-that-rank-on-google monthly 0.5 2025-06-18 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/84c6dc2c-0883-4ffb-8544-32bee8c40504/unsplash-image-fpZZEV0uQwA.png Blog - How to Write Blog Posts That Rank on Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1750229700937-II9CTCYH1L50SH5MMT5Y/image-asset.jpeg Blog - How to Write Blog Posts That Rank on Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/proofreading-red-flags monthly 0.5 2025-05-28 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/4b669fdd-11bc-4ced-bfec-f1c47a036361/unsplash-image-D6_y7pAPMqw.jpg Blog - 10 Red Flags to Look Out For When Proofreading - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/how-to-write-a-vinted-item-description monthly 0.5 2025-04-30 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/bf8e644c-fc8e-4876-82b4-09c1939837fd/unsplash-image-ojZ4wJNUM5w.jpg Blog - How to Write a Vinted Item Description - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/ba142ab2-a447-44a1-b68e-b0e9644e7df5/Vinted-Symbol.jpg Blog - How to Write a Vinted Item Description Vinted sometimes chooses the Category for you, so check it’s picked the right one and narrow it down further if you can. The more specific your category, the easier it is for buyers to find your item. e.g. Check the Midi Skirts category is selected rather than Knee-Length Skirts. https://www.louisepettycopywriting.co.uk/blog/10-words-commonly-used-by-ai-copywriters monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/20ed537c-3b08-42da-a584-b95009b3f78a/unsplash-image-vEN1bsdSjxM.jpg Blog - 10 Words Commonly Used by AI Copywriters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/marketing-acronyms-you-need-to-know monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/10c33956-7e8b-4fd7-af97-1017e8fc6960/unsplash-image-jsi8tv8rYug.jpg Blog - 55 Marketing Acronyms You Need to Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/what-to-write-in-an-email-signature monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/a2dbc06e-8de8-4075-97e5-49e748efe3bf/unsplash-image-TaOGbz_S-Qw.jpg Blog - What to Write in Your Email Signature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/freelance-elearning-copywriter monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/98ca42c9-6f38-4e7e-bb5b-a474d37c9b6f/elearning.jpg Blog - 12 Things an eLearning Copywriter Can Do - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/national-reading-day-2025 monthly 0.5 2025-01-03 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/79fbdf87-d8bf-4d51-90d7-9c42eab90f66/unsplash-image-0moqL7UEvGA.jpg Blog - National Reading Day 2025 - 10 Things To Proofread Now! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/why-you-need-a-proofreader monthly 0.5 2024-11-12 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/bdf38da0-cc83-4ad5-a1f3-4f217df65e39/correcting-proof-paper-correction-preview.jpg Blog - Here’s Why You Need to Hire a Proofreader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/simple-tips-for-effective-proofreading monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/f97adfab-f298-4d24-832e-5a3706fa625e/unsplash-image-RQjVO9KFMUg.jpg Blog - Simple Tips for Effective Proofreading - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/a1d49789-664e-41ce-b55e-c3c2f2a1406f/Free+Proofreading+Guide+Title.jpg Blog - Simple Tips for Effective Proofreading - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/nationalreadabookday monthly 0.5 2024-09-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/4a8197ad-719d-412f-b635-081a9a5a0e3c/unsplash-image-MSc_h8zo2Pw.jpg Blog - National Read a Book Day - My Top Childhood Memories! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/what-to-write-on-your-business-instagram-bio monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/ea4d9847-3e56-46d6-9eb2-9dc18b97e203/unsplash-image-_tF3vug2FhQ.jpg Blog - What to Write on Your Business Instagram Bio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/b44da894-e82a-46a9-ac71-ea4e6c40eb25/instagram+bio Blog - What to Write on Your Business Instagram Bio - 1- Keep your Instagram bio short and to the point Instagram allows you 150 characters for your bio, so every letter and every emoji counts. Get to the point, cut out any waffle and be concise. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/cd6ef930-6697-484e-bb8e-67e702aec693/instagram+hashtags Blog - What to Write on Your Business Instagram Bio - 2- Use relevant keywords and popular hashtags Keywords and hashtags, on both your bio and image posts, help the right customers to find you and tell the Instagram algorithm what your profile is about, improving discoverability. If you’re not sure which keywords and hashtags to use, check out your competitors and see what they’re doing or use the most popular hashtags in your industry. Hashtagging your location is also great for small business local SEO. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/62d32661-57ee-4933-bda7-17a9790e0aa6/instagram+cta Blog - What to Write on Your Business Instagram Bio - 3- Include a snappy call to action (CTA) Include an enticing CTA that makes viewers of your Instagram page want to engage. ‘Try for free now’, ‘Save 15% here’ or ‘Get an exclusive download’ encourage interaction and help funnel people to your website or newsletter. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/a446b4e6-2404-41ea-9c73-23aaa151cd1e/instagram+links Blog - What to Write on Your Business Instagram Bio - 4- Remember to link to key pages The end of your Instagram bio should include a link that people can follow to action your CTA. Include your main website at the very least, but you can also link directly to specific product pages, your newsletter sign-up page or your blog. Instagram allows you to add several links and give each one a title. https://www.louisepettycopywriting.co.uk/blog/how-to-answer-ucas-questions monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/15d60075-030b-493e-b667-d7a61a829d1d/unsplash-image-yqZ7Z3ye154.jpg Blog - How to Answer the New UCAS Personal Statement Questions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/how-to-sound-friendly-in-an-email monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/243aca8f-8f7b-4edf-b3e4-bb2be6744118/image-asset.jpg Blog - 10 Ways to Sound Friendly in an Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/b069cae7-5910-4277-abb4-6811eae4aef2/image-asset.jpg Blog - 10 Ways to Sound Friendly in an Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/how-to-write-a-cover-letter-for-a-job monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/3bf3da71-92a4-47ea-9d4f-4de6353140ff/image-asset.jpg Blog - How to Write a Cover Letter for a New Job - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/looking-for-work monthly 0.5 2025-09-19 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/c34baf75-a65c-4238-8df2-988a2a421395/harrypotterchatgpt.jpg Blog - I’m Looking for Work! - Do you need a blog written, a website reworded, a press release created or a report proofread? Well, I’m looking for work! Whatever the task at hand, if you need help with words then get in touch - I’m a reliable, efficient and honest copywriter who can help you by next week - yes, next week! I don’t mess about, I get tasks done and I don’t use AI. I also won’t charge you a fortune :) I have room in my schedule for you! https://www.louisepettycopywriting.co.uk/blog/25-press-release-ideas monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/bf4c06bf-8aba-472f-8434-284df2828a9a/image-asset.jpg Blog - 25 Press Release Ideas: What to Write About! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/10-tips-for-writing-a-social-media-bio monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/0758295b-1856-4436-a585-73810159bbee/image-asset.jpg Blog - 10 Tips for Writing a Social Media Bio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/dac57b2f-6fae-4374-ac76-55c2dafadf35/image-asset.jpg Blog - 10 Tips for Writing a Social Media Bio - Remember SEO! Don’t forget that your social media bios can be optimised for search engines, so the keywords and/or hashtags you use in them can help your account get discovered by new customers and clients. #YorkshireCopywriter https://www.louisepettycopywriting.co.uk/blog/how-to-write-a-review monthly 0.5 2024-05-23 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/7930373e-27eb-4817-a52e-ea112a377716/image-asset.jpg Blog - How to Write a Review & What to Include - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/writing-tips-from-famous-authors monthly 0.5 2024-05-23 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/8f50618c-5ebb-4b8f-8410-fc4ea39955b4/image-asset.jpg Blog - Writing Tips from Famous Authors "Never use a long word where a short one will do." - George Orwell (Author of 1984) https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/6fa95a5e-df3c-446c-ad80-ae637f712342/image-asset.jpg Blog - Writing Tips from Famous Authors “Let your interests drive your writing.” - J.RR. Tolkien (Author of The Lord of the Rings) https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/fb985657-937e-45e9-a040-5ad00dd3154b/image-asset.jpg Blog - Writing Tips from Famous Authors “The shorter and the plainer the better.” — Beatrix Potter (Author of Peter Rabbit) https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/2f4c9793-32ce-4bc5-9123-b7e42bf7dd48/image-asset.jpg Blog - Writing Tips from Famous Authors “Use the smallest word that does the job.” - E.B. White (Author of Charlotte’s Web) https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/5c59cbd4-8124-4c6c-b4a0-bdfacd25102f/image-asset.jpg Blog - Writing Tips from Famous Authors “If you don’t have time to read, you don’t have the time — or the tools — to write. Simple as that.” - Stephen King (Author of The Shining) https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1f1ba675-f9f6-44fb-a5bc-ba2fdbab7f0d/image-asset.jpg Blog - Writing Tips from Famous Authors “Never use abstract nouns when concrete ones will do. If you mean ‘More people died’, don’t say ‘Mortality rose’.” - C.S. Lewis (Author of The Chronicles of Narnia) https://www.louisepettycopywriting.co.uk/blog/how-to-write-a-product-description monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/9fd0bc8b-a1e9-4d65-89c7-56ee9ec40534/image-asset.jpg Blog - How to Write a Good Product Description - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/e2f4b28b-9199-47f9-b789-62b940843c63/image-asset.jpg Blog - How to Write a Good Product Description - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/blog-post-prompts monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1714039384653-BVP8ZMVYTMKH3R931C1G/image-asset.jpeg Blog - 50 Inspiring Blog Post Prompts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1714039413360-R4GIVVEB6ZYMZACF711Y/image-asset.jpeg Blog - 50 Inspiring Blog Post Prompts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/25-common-spelling-mistakes monthly 0.5 2025-05-14 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/34f55aff-32b3-49ef-81df-12ddab3ac81b/image-asset.jpg Blog - 25 Common Spelling Mistakes https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/11c0628e-2181-42f7-ac39-2bcd7a2bc078/processed_1000024188.jpg Blog - 25 Common Spelling Mistakes https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/b774b677-d0f0-4da1-8ffd-c67154fee37a/processed_1000024187.jpg Blog - 25 Common Spelling Mistakes https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/2c1fedf6-4a2b-4ec5-aa49-810d67f27aac/processed_1000024189.jpg Blog - 25 Common Spelling Mistakes https://www.louisepettycopywriting.co.uk/blog/how-to-write-a-persuasive-sales-email monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/40838f37-bd0e-455f-b1d4-cd6eba33dc32/image-asset.jpg Blog - 10 Ways to Write a Persuasive Sales Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/4261d416-9a26-457b-876d-c30989eed88a/image-asset.jpg Blog - 10 Ways to Write a Persuasive Sales Email - 3. Use a Strong Opener Get straight to the point and begin your email with a thought-provoking hook, like a question, a quote or an interesting fact. Aim to get your readers thinking and engaged from the first sentence so they’re keen to read on. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/b3a85e18-4a3e-4c21-8527-7bcd86ecce43/image-asset.jpg Blog - 10 Ways to Write a Persuasive Sales Email - 8. Act Quickly! Choose words for your email that create a sense of urgency and encourage the reader to take action there and then. Phrases like ‘don’t miss out’ or ‘limited availability’ put a bit of pressure on your email recipients to engage with you. https://www.louisepettycopywriting.co.uk/blog/why-you-need-a-blog monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/9c17f98a-a919-43e4-9aa8-bf33cf5bf85a/image-asset.jpg Blog - Why Does Your Website Need a Blog? https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/4382fb73-457d-4f00-9b14-041d0a7e6f8c/image-asset.jpg Blog - Why Does Your Website Need a Blog? - 4. You can use your blog to educate your readers Your blog is the perfect platform for teaching your target audience about your products or services. You can also use your blog page to provide how-to guides, case studies, product demonstrations, industry news and downloadable resources that will help your customers get value from you. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/fae3237c-f260-4563-894d-6029106668d1/image-asset.jpg Blog - Why Does Your Website Need a Blog? - 8. A blog provides valuable social media content Your blog is an essential part of your marketing efforts and acts as a central location for all your resources, articles and information. If your blog posts contain useful, valuable content, then you can share them on your social media channels and generate leads and conversations. https://www.louisepettycopywriting.co.uk/blog/10-ways-to-improve-website-copy monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/10397412-4d99-4afe-8a83-d6f20fd59782/image-asset.jpg Blog - 10 Simple Ways to Improve Your Website Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/786b996e-181e-4234-bde8-9b907cff91a0/image-asset.jpg Blog - 10 Simple Ways to Improve Your Website Copy - 4. Use Compelling Headlines Grab your website visitors' attention with clear, benefit-focused headlines that entice them to read further - consider, if you were reading this, what would make you stop and look? Use words and phrases that evoke emotion and curiosity to draw your readers in. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/f58a0636-db58-46f6-99b7-ed9140dbc26e/image-asset.jpg Blog - 10 Simple Ways to Improve Your Website Copy - 8. Consider SEO on Each Page Incorporate relevant keywords naturally throughout your website content to improve your website's visibility in search engine results. Focus on providing valuable, relevant content that addresses common search queries in your industry - don’t just stick loads of keywords on the page and hope for the best, as Google will soon disregard you as a valuable source of information. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/a1d49789-664e-41ce-b55e-c3c2f2a1406f/Free+Proofreading+Guide+Title.jpg Blog - 10 Simple Ways to Improve Your Website Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/copywriting-checklist monthly 0.5 2024-05-23 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/2b0a1bca-505c-4af6-b121-d81d605eb043/download+copywriting+checklist+louise+petty+copywriting.png Blog - How to Prepare a Task for a Copywriter: Free Checklist - You can download each of the points in this article as a handy copywriting checklist by entering your email address below! https://www.louisepettycopywriting.co.uk/blog/5-copywriting-under-50 monthly 0.5 2024-05-23 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1710325682399-BYT54QZ0G5BE9AMPCFUC/image-asset.jpeg Blog - 5 Copywriting Tasks Under £50 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/15f5753d-ff4e-4fd3-8e5d-10fce28fbc38/image-asset.jpg Blog - 5 Copywriting Tasks Under £50 - 1 Write you a social media bio - £49 Whether it’s a company Facebook page, LinkedIn bio, Instagram bio or YouTube homepage, I can write you a great introduction that showcases you and your business to potential clients. Your social media bio is often the first thing people will read before clicking on any links, so it needs to be warm, welcoming and captivating. Let me sort that for you! https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/ac3ae4c8-ffee-402a-becc-5a8dc0dcedd1/processed_1000021770.jpg Blog - 5 Copywriting Tasks Under £50 - 2 Revamp your ‘About’ page - from £49 Your website’s ‘About Us’ or ’About Me’ page is a great opportunity to shout about how great you are, why customers should choose you and what makes you different from everyone else. If your About page doesn’t sing and dance, then I can quickly refresh the content for you to make sure it really reflects who you are as a person and/or business. Learn more: 10 Things to Write on Your About Page https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/5097af8c-7dc2-4685-b998-8b0226ffa183/image-asset.jpg Blog - 5 Copywriting Tasks Under £50 - 3 Write or edit your product descriptions - £49 Do you sell items or services on your website or social media? Maybe you have an online shop, an eBay page, an Etsy account or a listing on a local tradespeople website. Wherever you sell, it’s vital that your product or service descriptions are accurate and enticing to draw in those potential customers. If your product descriptions could do with some attention - perhaps they’re not clear enough, too long or don’t have the right tone - then I can rewrite them for you today. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/90c6ad0a-16a6-46e7-8905-67a4ab797144/image-asset.jpg Blog - 5 Copywriting Tasks Under £50 - 4 Create an email template - £49 per template When a customer reaches out to you, it’s important that you reply quickly with the right information and in a friendly tone, using words that they can understand (Brownie points if you can write in full sentences with correct grammar and spelling!). If you need help putting together a professional-sounding email template to send out to customers - containing all the relevant information - then I can help you write it. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/ce7a8f0d-29a4-4616-9185-4dbe592bfcad/image-asset.jpg Blog - 5 Copywriting Tasks Under £50 - 5 Write you a ‘Top 10’ blog post - from £49 Does your company blog need more content? If you’re not a writer, then creating engaging, click-worthy copy can be challenging and take a long time, so why not let me do it for you? A classic ‘top 10’ article attracts viewers, can be shared on social media and helps to keep your blog and website current. I can quickly create you new blog articles from as little as £49 for around 300 words. https://www.louisepettycopywriting.co.uk/blog/10-things-to-write-on-about-page monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/cd137486-9ded-4fe3-8242-ae19c4e41d04/processed_1000021770.jpg Blog - 10 Things to Write on Your ‘About’ Page https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/e1e25730-d7f0-4ca5-9811-49ba75165c5b/image-asset.jpg Blog - 10 Things to Write on Your ‘About’ Page - 2 Your personal story Let your customers get to know your business and briefly explain the journey you’ve taken to get to where you are today. Consider sharing why you started the business, what drew you to this area of business and any milestones you’ve achieved along the way. This helps to humanise your brand and establishes a personal connection with site visitors. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/97c2cad5-b5a1-4336-b224-5b9145b7e47b/image-asset.jpg Blog - 10 Things to Write on Your ‘About’ Page - 5 Your professional background and achievements Provide a summary of your professional background, including relevant education, work experience and achievements. Your ‘About’ page is also chance to shout about any awards your company has won - doing this can help to establish credibility and demonstrates your commitment to your area of business. Where possible, link to any press coverage you’ve received for these awards. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/341f1c57-217b-4960-810e-873a8cb60aab/image-asset.jpg Blog - 10 Things to Write on Your ‘About’ Page - 8 Showcase your community involvement Outline how your company invests in the community to show that you care about more than just profits. Having a strong social conscience also demonstrates credibility and influence within your industry. For example, share any philanthropic initiatives, community partnerships or social responsibility efforts your company is involved in. You could also link to any press mentions, media features or interviews your company has received. https://www.louisepettycopywriting.co.uk/blog/10-easy-ways-to-proofread-your-website monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/a1d49789-664e-41ce-b55e-c3c2f2a1406f/Free+Proofreading+Guide+Title.jpg Blog - Free Download! 10 Easy Ways to Proofread Your Own Website https://www.louisepettycopywriting.co.uk/blog/what-a-copywriter-does monthly 0.5 2024-05-23 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1709284883498-MD7GO8HX420ZY9M3MEJJ/image-asset.jpeg Blog - 3 Things a Copywriter Can Do For You Today - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1709285390611-I55O3FXSA1SMERSRWNMI/image-asset.jpeg Blog - 3 Things a Copywriter Can Do For You Today - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1709286178062-NK4MYJ1L0BSR89R046XD/image-asset.jpeg Blog - 3 Things a Copywriter Can Do For You Today - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/a1d49789-664e-41ce-b55e-c3c2f2a1406f/Free+Proofreading+Guide+Title.jpg Blog - 3 Things a Copywriter Can Do For You Today - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/common-proofreading-mistakes monthly 0.5 2025-05-14 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/ffd8021e-3cf6-4cbd-99a3-a12b24657e40/processed_1000021052.jpg Blog - 5 Frequently Overlooked Proofreading Mistakes https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/a1d49789-664e-41ce-b55e-c3c2f2a1406f/Free+Proofreading+Guide+Title.jpg Blog - 5 Frequently Overlooked Proofreading Mistakes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/the-etymology-of-copywriting monthly 0.5 2024-05-23 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1708331736210-CY3PNPHN0YW8ACZLP0DS/image-asset.jpeg Blog - The Etymology of Copywriting - Copy The word ‘copy’ comes from our Old French and Latin ancestors. In Latin 'copia’ means an ‘abundant reproduction or transcript’. The term was then later extended to include any type of writing that had been given to a printer to reproduce - a bit like giving someone your handwritten notes to type up. Therefore when I’m ‘copywriting’, it literally means I’m creating a transcript of words. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/957417a8-bbd5-4d28-bb0c-c9fe19bbb172/Screenshot+2024-02-19+083838.png Blog - The Etymology of Copywriting - Proof The word ‘proof’ in relation to proofreading has French origins. The Old French ‘proeve’ meant to ‘test something beyond reasonable doubt’. This must be where the phrase used in court originates from. The term was later used by the printing industry, with a proofreader being used to read printers’ copy and look for corrections - ensuring the content is correct ‘beyond reasonable doubt’. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/d9fcb777-214d-4417-89d1-5c14fe201242/Screenshot+2024-02-19+084145.png Blog - The Etymology of Copywriting - Edit The verb ‘to edit’ is a more recent addition to the English language, from around the 18th Century. Its origins are in Latin ‘editus’ - to give out or publish - but the use of the word edit as in ‘make edits to a text’ didn’t appear until almost 1900. A content editor, therefore is simply someone who publishes or ‘puts out’ text into the world. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/4e21fd00-c193-4d26-a796-8afba597742c/Screenshot+2024-02-19+084501.png Blog - The Etymology of Copywriting - Words Where would a writer be without their words? The word ‘word’ is actually an Old English noun that once referred to anything spoken, from speech and sentences to statements or news. Essentially, a ‘word’ is anything used to communicate meaning. Its origins are in the Proto-Germanic ‘wurda’ , simply meaning ‘to speak or say’. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/1791ed14-164a-4b24-96a0-f0bfb041a491/Screenshot+2024-02-19+084725.png Blog - The Etymology of Copywriting - Grammar We’re saving the best for last here! The noun ‘grammar’ has origins in both the Greek ‘grammatike’ meaning ‘the art of letters’ and the Old French ‘gramaire’ meaning 'magic or occult learning'. That’s right, magic. The modern word ‘gramary’ still means ‘occult learning’ and remains directly related to the modern word ‘grammar’, meaning ‘rules of language’… is there a link between knowing correct grammar and knowing magic?! https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/a1d49789-664e-41ce-b55e-c3c2f2a1406f/Free+Proofreading+Guide+Title.jpg Blog - The Etymology of Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/my-writing-portfolio monthly 0.5 2025-09-19 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/78f47850-e150-48d4-bb7d-7681e1cec7e4/Louise+Petty+Copywriting+Portfolio.png Blog - My Writing Portfolio To prove some of this experience to you, I’ve put together a short portfolio of my written work that you can download below. It’s a simple PDF containing snippets of articles, blogs and resources that I’ve written, proofread and edited over my career. I hope it inspires you! https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/a1d49789-664e-41ce-b55e-c3c2f2a1406f/Free+Proofreading+Guide+Title.jpg Blog - My Writing Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/internet-grammatical-errors monthly 0.5 2024-05-23 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/b1e66612-177e-4fc5-a755-1ad0f3cb3119/1.jpg Blog - Spot the Mistakes! 10 Cringeworthy Grammatical Errors Found Online ‘your amazing just the way you are’ Correction: You’re amazing just the way you are. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/8d8f82fd-4618-4319-86d1-b93979d74b15/2.jpg Blog - Spot the Mistakes! 10 Cringeworthy Grammatical Errors Found Online - Make it stand out 2. ‘Pie’s pasty’s sandwich’s + cakes’ Correction: Pies, pasties, sandwiches + cakes https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/7d12cb76-fcfc-4c9a-bfb7-bcbd08b1cb54/3.jpg Blog - Spot the Mistakes! 10 Cringeworthy Grammatical Errors Found Online - Make it stand out 3. ‘I am sorry but are toaster is not working’ Correction: I am sorry but our toaster is not working. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/f45f7a0f-ddc2-4139-aae8-a4233765cbbe/4.jpg Blog - Spot the Mistakes! 10 Cringeworthy Grammatical Errors Found Online - Make it stand out 4. ‘Nothing last’s forever’ Correction: Nothing lasts forever. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/0520af5b-22d5-40c8-976e-1b31b9672662/5.jpg Blog - Spot the Mistakes! 10 Cringeworthy Grammatical Errors Found Online - Make it stand out 5. ‘Hard hat’s required beyone this point’ Correction: Hard hats required beyond this point. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/bc5f6329-e0bd-48ea-9967-6a40321e50e2/6.jpg Blog - Spot the Mistakes! 10 Cringeworthy Grammatical Errors Found Online - Make it stand out 6. ‘Employee’s Must wash there hands before returning to work!’ Correction: Employees must wash their hands before returning to work! https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/d3961cb1-af65-4653-98be-719fd810e877/7.jpg Blog - Spot the Mistakes! 10 Cringeworthy Grammatical Errors Found Online - Make it stand out 7. ‘No smoking aloud’ Correction: No smoking allowed. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/ff1e99b2-79b7-44c2-9f86-587e713f4eb1/8.jpg Blog - Spot the Mistakes! 10 Cringeworthy Grammatical Errors Found Online - Make it stand out 8. ‘Sorry where closed’ Correction: Sorry we’re closed. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/35a85bef-abde-4c76-bade-e3e7b341abd6/9.jpg Blog - Spot the Mistakes! 10 Cringeworthy Grammatical Errors Found Online - Make it stand out 9. ‘On sight service. No job to large or to small. You’re service specialist.’ Correction: On site service. No job too large or too small. Your service specialist. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/f85bf672-04e6-4a7f-ab7b-6d9900c92e2f/10.jpg Blog - Spot the Mistakes! 10 Cringeworthy Grammatical Errors Found Online - Make it stand out 10. ‘Your next’ Correction: You’re next. https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/a1d49789-664e-41ce-b55e-c3c2f2a1406f/Free+Proofreading+Guide+Title.jpg Blog - Spot the Mistakes! 10 Cringeworthy Grammatical Errors Found Online - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louisepettycopywriting.co.uk/blog/proofreading-and-copywriting-faqs monthly 0.5 2024-05-23 https://images.squarespace-cdn.com/content/v1/659bc5ca4290ea3641f3ae89/a1d49789-664e-41ce-b55e-c3c2f2a1406f/Free+Proofreading+Guide+Title.jpg Blog - Proofreading and Copywriting FAQs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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