55 Marketing Acronyms You Need to Know
Whether it’s email marketing, social media marketing, SEO or advertising, there are so many acronyms out there that it can be difficult to know what they all mean - especially if you’re new to the marketing and advertising worlds. Below I’ve explained 55 common marketing acronyms you need to know!
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Common marketing acronyms, explained:
ABM – Account-Based Marketing
ATC – Add to Cart
AOV – Average Order Value
B2B – Business to Business
B2C – Business to Consumer
BR – Bounce Rate
CAC – Customer Acquisition Cost
CLTV – Customer Lifetime Value
CMS – Content Management System
CPC – Cost Per Click
CPI – Cost Per Install
CPL – Cost Per Lead
CPM – Cost Per 1K Impressions
CR – Conversion Rate / Click Rate (Email Marketing)
CRO – Conversion Rate Optimisation
CTA – Call to Action
CTR – Click-Through Rate
CX – Customer Experience
D2C – Direct to Consumer
DA – Domain Authority
DM – Direct Message
DR – Domain Rating
EGC – Employee-Generated Content
ESP – Email Service Provider
GA – Google Analytics
ICP – Ideal Customer Profile
IM – Influencer Marketing
KOL – Key Opinion Leader
KPI – Key Performance Indicator
LTV – Lifetime Value
MQL – Marketing Qualified Lead
MX – Mail Exchange
PBN – Private Blog Network
PPC – Pay Per Click
PQL – Product Qualified Lead
PR – Public Relations
ROI – Return on Investment
RSS – Rich Site Summary
SEO – Search Engine Optimisation
SERP – Search Engine Results Page
SLA – Service Level Agreement
SMM – Social Media Marketing
SMTP – Simple Mail Transfer Protocol
SOV – Share of Voice
SOW – Statement of Work
SQL – Sales Qualified Lead
SRP – Search Results Page
TF-IDF – Term Frequency-Inverse Document Frequency
UI – User Interface
UGC – User-Generated Content
URL – Uniform Resource Locator
USP – Unique Selling Point
UX – User Experience
VTR – View-Through Rate
WOM – Word of Mouth
