Whether it’s email marketing, social media marketing, SEO or advertising, there are so many acronyms out there that it can be difficult to know what they all mean - especially if you’re new to the marketing and advertising worlds. Below I’ve explained 55 common marketing acronyms you need to know!
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Common marketing acronyms, explained:
ABM – Account-Based Marketing
ATC – Add to Cart
AOV – Average Order Value
B2B – Business to Business
B2C – Business to Consumer
BR – Bounce Rate
CAC – Customer Acquisition Cost
CLTV – Customer Lifetime Value
CMS – Content Management System
CPC – Cost Per Click
CPI – Cost Per Install
CPL – Cost Per Lead
CPM – Cost Per 1K Impressions
CR – Conversion Rate / Click Rate (Email Marketing)
CRO – Conversion Rate Optimisation
CTA – Call to Action
CTR – Click-Through Rate
CX – Customer Experience
D2C – Direct to Consumer
DA – Domain Authority
DM – Direct Message
DR – Domain Rating
EGC – Employee-Generated Content
ESP – Email Service Provider
GA – Google Analytics
ICP – Ideal Customer Profile
IM – Influencer Marketing
KOL – Key Opinion Leader
KPI – Key Performance Indicator
LTV – Lifetime Value
MQL – Marketing Qualified Lead
MX – Mail Exchange
PBN – Private Blog Network
PPC – Pay Per Click
PQL – Product Qualified Lead
PR – Public Relations
ROI – Return on Investment
RSS – Rich Site Summary
SEO – Search Engine Optimisation
SERP – Search Engine Results Page
SLA – Service Level Agreement
SMM – Social Media Marketing
SMTP – Simple Mail Transfer Protocol
SOV – Share of Voice
SOW – Statement of Work
SQL – Sales Qualified Lead
SRP – Search Results Page
TF-IDF – Term Frequency-Inverse Document Frequency
UI – User Interface
UGC – User-Generated Content
URL – Uniform Resource Locator
USP – Unique Selling Point
UX – User Experience
VTR – View-Through Rate
WOM – Word of Mouth
