Mistakes Most Small Businesses Make in Their Website Copy
Your website has one job: to turn visitors into customers. But too many small business websites make the same copy mistakes, leaving potential clients confused, unconvinced or clicking away. The good news is that they're all easy to fix! Here are 7 mistakes businesses make in their website copy and my tips on how to fix them.
3 Easy Ways to Repurpose Blog Content
Creating written content for your website or blog takes time - so why use it only once? Content repurposing allows you to transform a single blog post into multiple formats. Here are my easy tips for how to repurpose your existing content into something new!
How to Refresh Your Old Blog Content - and Why It Matters
Even the best blog posts can lose relevance or Google rankings over time, so by refreshing old blog content you can enhance your SEO, attract more readers and show search engines that your site remains active and trustworthy. Here’s my step-by-guide for how to refresh your existing blog content!
Writing for Accessibility: 5 Inclusive Copy Tips
Inclusive copy not only makes your content easier to understand but also easier to navigate and more enjoyable for more people - including those with disabilities or a neurodivergence, for whom accessibility is vital. Here are my top tips to make your online content more inclusive and accessible to all.
How to Write Microcopy That Converts
Some of the most powerful words on your website are the smallest ones. Short snippets of text in buttons, forms, pop-ups and error messages can make the difference between someone clicking away or becoming a customer, so here’s my guide on how to write microcopy that converts.
How to Write Skimmable Content
In a digital world, people don’t read content. You’re probably skim reading this now, scanning over my content trying to find the good bits. And that’s why making your content skimmable is so important, whether it’s a blog post, landing page or newsletter. Here’s how to structure your content for fast-scrollers to enhance readability, retention and conversions.
How to Write Blog Posts That Rank on Google
If you own a website, then one of your main goals is to rank on Google. Whether it’s for increased visibility, traffic or authority, writing blog posts that rank on Google can be a challenge if you don’t know where to begin. Here’s my ultimate guide for how to write the best content for the best search engine results!
10 Red Flags to Look Out For When Proofreading
Proofreading thoroughly helps to improve your credibility, which is why it’s such an important step in the content creation process. Here are 10 proofreading red flags to look out for - be sure to catch them before your readers do!
55 Marketing Acronyms You Need to Know
Whether it’s email marketing, social media marketing, SEO or advertising, there are so many acronyms out there that it can be difficult to know what they all mean. Here I explain 55 common marketing acronyms you need to know!
12 Things an eLearning Copywriter Can Do
Before going freelance, I spent 12 years as an eLearning copywriter. Hiring a freelance eLearning copywriter (like me!) ensures the training courses and educational content you create benefits from much more than just writing skills. Here are 12 things an eLearning copywriter does as part of their role.