How to Write Blog Posts That Rank on Google
If you own a website, then one of your main goals is to rank on Google. Whether it’s for increased visibility, traffic or authority, writing blog posts that rank on Google can be a challenge if you don’t know where to begin. Here are my top 10 tips for how to write the best content for the best search engine results!
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How to write blog posts that rank on Google:
1 - Start with Strategic Keyword Research
Use online tools to selectkeywords with high search intent and low competition. Then, search your keywords on Google and take a look at the top ranking results for inspiration.
2 - Understand Search Intent
Why are people searching your keywords? Your blog posts need to match the expectation of the reader. Are the searches informational, navigational, transactional, commercial…?
3 - Create an Enticing Title and Meta Description
Include the primary keyword in your blog title and make people want to click it: keep the title under 60 characters and keep it clear. For meta descriptions, keep them under 160 characters.
4 - Structure Your Content for ‘Skimmability’
Break up your blog content with headings (H1, H2, H3) featuring keywords, keep paragraphs short and use bullet points, numbered lists and bold text to make your blog easy to read.
5 - Write High-Quality, Original Content
Avoid surface-level information and make your blogs a worthwhile read. Include stats, examples and case studies that are unique to your website.
6 - Optimise SEO
Include your chosen keywords in the blog title, the first 100 words, headings, the URL and any image alt text. Use internal links and reliable external ones. Don’t keyword stuff!
7 - Add Visuals and Media
Use images, infographics and videos in your blog posts to boost engagement, giving them descriptive file names and alt text for SEO purposes.
8 - Focus on Readability
Write your blogs in the active voice and with a conversational tone to avoid coming across as boring and unreadable. Engage your readers and entice them to stay on your website.
9 - Encourage Engagement and Sharing
Ask questions, add a call-to-action (CTA), include a comments section and enable social sharing buttons to encourage readers to share your blog content.
10 - Monitor and Improve Existing Blogs
Once your blogs are published, keep an eye on their rankings, bounce rate, click-through rate, etc. and refresh the content every few months where required to keep it current.
