How to Write Skimmable Content
How to Write..., Top Tips Louise Petty How to Write..., Top Tips Louise Petty

How to Write Skimmable Content

In a digital world, people don’t read content. You’re probably skim reading this now, scanning over my content trying to find the good bits. And that’s why making your content skimmable is so important, whether it’s a blog post, landing page or newsletter. Here’s how to structure your content for fast-scrollers to enhance readability, retention and conversions.

Read More
What to Write in Your Email Signature
How to Write... Louise Petty How to Write... Louise Petty

What to Write in Your Email Signature

When put together well, a professional-looking, on-brand email signature helps to build credibility and will point people towards the links you want them to visit. Here are my top tips for how to write an email signature for your business and what it should include!

Read More