Writing for Accessibility: 5 Inclusive Copy Tips
The words you choose and the order you put them in both play a big role in making your content accessible to everyone. Inclusive copy not only makes your content easier to understand but also easier to navigate and more enjoyable for more people - including those with disabilities or a neurodivergence, for whom accessibility is vital. Here are my tips to make your online content more inclusive and accessible to all.
Get in touch to see how I can write content for you and your business!
1.Use Plain Language
Complicated sentences and jargon can make content harder to follow, so always opt for plain language that’s clear and direct. Plain language benefits everyone, whether they’re scanning your content quickly, have dyslexia and need to go slowly or are using a screen reading device.
Choose short sentences over long, winding ones.
Use familiar words instead of technical terms when possible.
Break information into smaller sections so readers don’t get lost.
2. Write Descriptive Alt-Text for Images
Alt-text describes what an image shows and is vital for those who use screen readers, as they read the alt-text aloud, enabling people who can’t see the image to still understand its purpose.
Keep alt-text concise but specific.
Focus on the essential details of the image, not every little element.
If the image is purely decorative, label it as decorative.
3. Format with Screen Readers in Mind
Screen readers follow the structure of your text, so clear, structured formatting matters to enable the reader to follow the text logically.
Use heading levels (H1, H2, H3) in order: don’t skip from H1 to H4.
Use bullet points and numbered lists.
Avoid long blocks of text by breaking content into smaller chunks.
4. Write Clear Headings
Headings are signposts for your readers and descriptive, well-structured headings improve both accessibility and searchability. Clear headings make it easier to skim read and help screen reader users jump to the sections they need.
Make headings specific and descriptive, not vague.
Summarise the section clearly so readers know what to expect.
Keep headings consistent in tone and style throughout.
5. Use Inclusive Language
The words you choose to use shape how welcoming your content feels, so opt for inclusive language that avoids assumptions, stereotypes or phrases that might unintentionally exclude people.
Avoid gendered terms like ‘guys’ when addressing groups.
Be mindful of ableist expressions and find respectful alternatives.
Recognise diversity in your content and images.
