How to Write Microcopy That Converts
Some of the most powerful words on your website are the smallest ones. Short snippets of text in buttons, forms, pop-ups and error messages can make the difference between someone clicking away or becoming a customer, so here’s my guide on how to write microcopy that converts.
5 Reasons to Choose a Human Copywriter Over AI
ChatGPT and other forms of AI are slowly encroaching into our daily working lives - and why would you not choose to use a robot to write your content when it can do it so quickly and for free? I’ll tell you why! Here are 5 reasons why you should opt for a human writer over an AI one!
How to Write Skimmable Content
In a digital world, people don’t read content. You’re probably skim reading this now, scanning over my content trying to find the good bits. And that’s why making your content skimmable is so important, whether it’s a blog post, landing page or newsletter. Here’s how to structure your content for fast-scrollers to enhance readability, retention and conversions.
How to Write Blog Posts That Rank on Google
If you own a website, then one of your main goals is to rank on Google. Whether it’s for increased visibility, traffic or authority, writing blog posts that rank on Google can be a challenge if you don’t know where to begin. Here’s my ultimate guide for how to write the best content for the best search engine results!
10 Red Flags to Look Out For When Proofreading
Proofreading thoroughly helps to improve your credibility, which is why it’s such an important step in the content creation process. Here are 10 proofreading red flags to look out for - be sure to catch them before your readers do!
How to Write a Good Product Description
If you sell products on your website or on social media, then writing a compelling product description is essential for effectively marketing your product. Here are 8 things to consider that will help you write a better product description for the products you sell.
50 Inspiring Blog Post Prompts
Need some ideas of what to write on your blog? Are you struggling with a blank page and don’t know where to begin? Here are 50 great business blog ideas to get you started!
Why Does Your Website Need a Blog?
Does your website have a news page or a blog? Do you update it regularly? If not, why not? Here are 10 reasons why writing a regular blog is vital for your business and why you should start one today!
10 Simple Ways to Improve Your Website Copy
A website is prime real estate for your small business and should aim to talk directly to your target audience, capture their attention and persuade them to ‘add to basket - but is it doing what it should? Here are 10 things you can do to enhance your website copy today.
10 Things to Write on Your ‘About’ Page
All websites have an ‘About Me’ or ‘About Us’ page, but how much attention have you actually given yours? Here are 10 ideas of what to write on an About page that’ll help you attract leads and wow your customers!