5 Reasons to Choose a Human Copywriter Over AI

ChatGPT and other forms of AI are slowly encroaching into our daily working lives - and why would you not choose to use a robot to write your content when it can do it so quickly and for free? I’ll tell you why! Here are 5 reasons why you should opt for a human writer over an AI one!

Have I got you convinced? Send me a message and see what I can write for you, emotions and all.

Five things that a human copywriter can offer you that AI cannot:

1. Emotional Intelligence & Empathy

Human copywriters understand how words make people feel, not just what they search for. They’re able to tap into emotions, cultural context and tone that AI always misses. Good copy isn’t just informative, it makes people feel something, and that requires real human insight.

2. Intentional Content

A human copywriter doesn’t just respond to prompts but builds content around business goals, user psychology and brand storytelling. They truly understand the aim of the content, what the reader’s journey is and can make the content much more strategic.

3. Brand Voice Consistency

Your brand isn’t generic and so your content shouldn’t be either. A human writer can develop and sustain a distinct voice across all platforms, tailored to your audience and industry. AI can easily mimic tone, but it very often repeats itself or defaults to generic langauge.

4. Collaboration & Creativity

AI simply cannot brainstorm the way us humans need to. A A human copywriter brings creative collaboration to the table and is always available to offer different angles, feedback and ideas based on knowledge and experience - not just patterns in data.

5. Quality Control & Accountability

AI can sound convincing but it very often generates inaccurate information, repetitive language, downright weird language and unintentional bias or tone issues. A human copywriter removes these risks by providing real editorial judgment - crucial for brands that care about credibility.