How to Write Microcopy That Converts
Some of the most powerful words on your website are the smallest ones. Short snippets of text in buttons, forms, pop-ups and error messages can make the difference between someone clicking away or becoming a customer, so here’s my guide on how to write microcopy that converts.
5 Reasons to Choose a Human Copywriter Over AI
ChatGPT and other forms of AI are slowly encroaching into our daily working lives - and why would you not choose to use a robot to write your content when it can do it so quickly and for free? I’ll tell you why! Here are 5 reasons why you should opt for a human writer over an AI one!
How to Write Skimmable Content
In a digital world, people don’t read content. You’re probably skim reading this now, scanning over my content trying to find the good bits. And that’s why making your content skimmable is so important, whether it’s a blog post, landing page or newsletter. Here’s how to structure your content for fast-scrollers to enhance readability, retention and conversions.
How to Write Blog Posts That Rank on Google
If you own a website, then one of your main goals is to rank on Google. Whether it’s for increased visibility, traffic or authority, writing blog posts that rank on Google can be a challenge if you don’t know where to begin. Here’s my ultimate guide for how to write the best content for the best search engine results!
How to Write a Vinted Item Description
Do you use online selling platforms to make a bit of extra money? Take a look at my tips for how to write a great item description on Vinted (or other online platform) to raise the most money from your garments!
10 Words Commonly Used by AI Copywriters
As artificial intelligence tools become increasingly popular, it's getting harder to distinguish between human-written and AI-generated content. However, certain words are frequently used by AI-generated writing that seasoned copywriters tend to avoid. Here are the top 10!
What to Write in Your Email Signature
When put together well, a professional-looking, on-brand email signature helps to build credibility and will point people towards the links you want them to visit. Here are my top tips for how to write an email signature for your business and what it should include!
12 Things an eLearning Copywriter Can Do
Before going freelance, I spent 12 years as an eLearning copywriter. Hiring a freelance eLearning copywriter (like me!) ensures the training courses and educational content you create benefits from much more than just writing skills. Here are 12 things an eLearning copywriter does as part of their role.
What to Write on Your Business Instagram Bio
Most customers will search for you on Instagram to check out your business before buying your products or services. Here’s what to write on your small business’ Instagram bio to show off your brand and set you apart from your competitors!
How to Answer the New UCAS Personal Statement Questions
From September 2025, prospective students no longer have to write a 4000 character personal statement as part of their UCAS university application. Instead, there will be 3 new personal statement questions for applicants to answer. Take a look at my advice on how to answer the UCAS 3 questions!